We worked with Diageo to understand the business opportunity and visited pubs to understand the challenges and pressures facing licencees. We then facilitated a Design Sprint with a team from across the company to design a new service. A fully designed prototype was taken to pubs to test the idea and get any missing insight.
An amazing Design Sprint, a pumped product team with a clear vision and an application successfully taken to market within 3 months. This rapid process has also inspired the company to adapt the way it works and implement a new, design-led approach to its ongoing product development.