A new fitness experience, seamlessly connecting training, nutrition, retail and community.

The Challenge

To take WIT's unique flagship training hub and re-create it as a connected digital experience


We ran Director interviews and member observation sessions, then got to work on the customer experience design, followed by a Design Sprint and rapid prototyping week, user testing and investment presentation.


A fully designed, interactive prototype, excited customers, increased revenue opportunities and a new, validated business model to drive scale and reach. Exciting times ahead...

Next: Open University