Healios asked for our help to design a new service to deliver cognitive behavioural therapy to children and young people aged 11-17yrs. It needed to be digital, something they could relate to and importantly, look forward to using.
We worked with the Healios clinical team and groups of school children from ages 11-17 to co-create a new product. Together, we developed the brand and tone of voice, moving from 8 concepts down to a winning identity.
In parallel, we worked with the clinical content team to design the app information architecture and how that worked as a user experience to ensure it fit seamlessly into their lives.
A successfully tested brand concept, style guide and future insights for a successful launch. Within 5 months, the pilot product was successfully launched to approx. 5,000 children and young people across Europe. Progress and iteration is being managed by the awesome folks at Healios.