Bring customers into the design process to validate new products, services and experiences.
Whether you need to test your idea, explore a new revenue stream or pivot an existing product, the Launchpad is a way to move purposefully from idea to impact.>
Making things people want > making people want things.
By combining customer research, design prototypes and financial modelling into a lean process, we enable brands to rapidly explore the value of new opportunities and de-risk future investment.
The Launchpad can run for anything between 4-8 weeks depending on the complexity of the product and the system it’s impacting.
The goal is to take an idea with potential and turn it into a product with a future.
Frame the opportunity
We work with your teams and subject experts to understand the opportunity space and the vision for the business. We ask tough questions and give honest answers to prioritise for success.
Customer needs before feature lists. We get immersed in the problem, speak with customers, and do whatever it takes to understand and empathise with the people we’re serving.
From our findings, we move decisively and deliberately to create a proof of concept to test in the market.
Working with your teams we’ll define the technology, services and structures required to make the product successful. Where are the gaps, risks, and challenges? What is the commercial potential?
Customer Journey Mapping
UX & UI Design
We’ll demo the project back to the leadership team, with honest and objective recommendations for what should happen next.
It all starts with a conversation.
Let's shake things up!
Thinking of starting a new project?Let's talk
Interested in joining our team?Join us