Designing the future of fitness retail

WIT is a leading multi-brand retailer with a focus on functional fitness. They are based in London, with a global community of committed followers.

The founders approached Active Matter to help them to execute their vision for a fully integrated and digitally enabled customer experience.

Our approach

We got immersed in the business, ran stakeholder interviews and spoke to customers in their flagship store/gym in the heart of the City of London.

The challenge emerged - how might we take this physical and experiential retail experience that the member community knows and loves, and bring it to a global audience?

Over the course of 4-weeks, we worked with the founding team and the community to re-imagine WIT's digital customer experience – in gym and online.

We created a clear vision, combined all of the customer and stakeholder inputs into a prioritised set of capabilities, rapidly prototyped and tested a new digital product, and created a story of the future of WIT experience in the eyes of their core global consumers.

The outcome

A visionary proof of concept, a business case with increased revenue opportunities and a new, validated business model to drive scale and reach. The work prompted a 7-figure investment into the WIT brand.

“I’m actually quite emotional. It’s amazing, this process has been so valuable for us.”

Sam KitchingFounder - WIT

Find out how our product launchpad can validate new business models and revenue streams in just 4-weeks.

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