Raising product quality in bars across Europe

Diageo, a global leader in premium drinks, wanted to provide better access to products, education, POS and promotions for the pubs, bars, hotels and cafes that they serve.

The goal is to be an even better business partner to the hospitality industry and help to ensure the quality of the products served reflects the high standards brands like Guinness and Tanqueray have set.

Diageo asked us to design a tool that can put a Diageo quality specialist and commercial partner into the pockets of every outlet, so no matter what the time or the issue, they can get the support they need, when they need it.

Our approach

We worked as part of the Diageo product team to define the business opportunity and visited outlets across the UK to understand the challenges and pressures facing pub and bar owners.

We then facilitated a Product Launchpad with a team from across the company to design a new self-service application. Initially focusing on triaging and solving beer quality issues.

We created a fully designed and interactive prototype and tested it with outlets across the UK and Ireland.

The outcome

A successful Launchpad and proof of concept, a pumped product team with a clear vision and an application successfully taken to market within 3 months.

The product has since grown into the main on-trade channel for Diageo and is being rolled out to markets globally, from Europe to South America to Africa.

We're now supporting the brilliant global product team with the launch playbooks, team onboarding and growth marketing.

“I can’t believe how much we’ve achieved! We made more progress in the first week than in the last four months!”

Head of Platforms – Diageo

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