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Why It Matters Work Services About
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Why It Matters

A quarterly long read and a monthly field note. Our running argument about taste, judgement and what’s worth building.

Featured
Field note
Published
October 2026
Reading time
2 min

Growth hiding in plain sight

A business can be ambitious about its growth targets and surprisingly unimaginative about how it plans to reach them.

Read the note

The archive 1 piece

  • Sep 2026 · Field note · 3 min Your biggest competitor is doing nothing There's a question that gets overlooked when companies develop new products, services and propositions. It's an obvious one, but surprisingly few teams spend long enough answering it. Why would someone change what they're already doing? Field note 3 min

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