Extend
What you already have, turned into what comes next.
Most established businesses hold more value than their current offer uses, in their knowledge, capabilities, data, brand or audience. We turn those assets into challenger propositions that reach a new kind of customer, so the business grows in a different way.
Our approach
We start by mapping what you already own that others would value, and where a new customer or market is underserved. Together we shape a proposition that plays to those strengths, test it with the customers you want to reach and build the business case alongside it. Within weeks you have a working prototype to take to customers and to the people who fund the next step, and from there we build and launch the new offer - with real solutions in the market in as little as 90 days.
What we do
- Asset and capability review
- Market and audience definition
- Challenger proposition design
- Pilot and launch
Outcomes
- A new proposition for a new audience
- A route into an adjacent market
- Evidence to back the investment
- A profitable new revenue stream
Engagement length
From 8 weeks